活动详情
2014年，新加坡邻里企业之星奖创办之初，是为了肯定拥有特出表现的邻里企业。随着时间的推移，新时代经济转型带给中小型企业压力，同时也带来动力。如今，这个奖项不仅仅是在于挖掘表现良好的邻里企业，同时更肩负着带动邻里企业迈开转型脚步的使命。
积累了五年的办奖经验之后，今年是冠病疫情暴发以来，新加坡全国商联总会所举办的第一个新加坡邻里企业之星奖。在2021年奖项中，初创以来的七个组别保持不变：最佳顾客服务奖、最佳视觉营销奖、最佳营销奖、最具特许经营潜力奖、最佳创意奖、经典企业奖、卓越企业奖。此外还有名人榜。
上述组别的奖项都服务于一个主题，那就是"共创新程，越战越勇"。联办机构希望，经由奖项的颁发，能够协助更多有想法、有干劲的企业脱颖而出，以他们为先锋，由此带动其他企业，从而携手创造活力四射的邻里。
这是一个企业竞争的时代，更是一个新常态下企业转型的时代。参加新加坡邻里企业之星奖，让您看清楚自己的企业在大时代中的定位。
The Federation of Merchants' Associations, Singapore (FMAS), aims to motivate heartland enterprises to take their businesses through the new normal with enhanced productivity and competitiveness.
The Singapore Heartland Enterprises Star Award, recognises heartland enterprises that have demonstrated the spirit of innovation and harnessed technology. They will have to excel on Customer Service, Visual Merchandising, Marketing, Innovation or be franchisable.
The Award has, and will continue to be, a catalyst and platform to showcase and inspire heartland enterprises to make the transformation to play a greater role in serving the community.
Singapore Heartland Star Award (SHESA) was launched in 2014 with the objective of recognising heartland businesses with outstanding performances. The current economic situation brings pressure to SMEs and at the same time pushes and motivates them to strive harder. Today, this award is not just about recognising excellent heartland enterprises, it also encourages heartland enterprises to take on challenges, transform and emerge stronger.
FMAS, has organised SHESA for five successful years and this is the first hybrid version of SHESA to be held for winners in-person and for audience virtually since the outbreak of COVID-19. SHESA 2021 continues to adopt a practical award classification to suit heartland businesses. The seven award categories, since its inception, remain unchanged: Best Customer Service, Best Visual Merchandising, Best
Marketer, Most Franchisable, Most Innovative, Heritage and Luminary. The Hall of Fame will also continue to acknowledge businesses with consistent effort and participation in excellence.
The above awards serve a common theme of "Emerge Stronger Together Enabled by Innovation". The organisers hope that through the award recognition, companies will be motivated to be more creative, to upgrade and differentiate themselves and all these will eventually lead to a vibrant heartland community.
Competition is ever-present and increasing, especially under the current new norm situation, there is an even greater need for transformation. Participate in SHESA and be challenged to bring your business to greater heights.
