Sheng Siong HQ & Distribution Centre
Seminar Room @ Level 4
6 Mandai Link
Singapore 728652
Set up in March 2019, the Heartland Enterprise Centre Singapore (HECS) is a dedicated centre to champion the rejuvenation of heartland town centres and businesses. HECS works closely with merchant associations to tailor their enterprise transformation efforts, workforce upgrading programmes and place-making activities. In addition to supporting merchant associations, the centre provides business advisory services and also conduct upgrading programmes for heartland merchants. HECS is a wholly-owned subsidiary of The Federation of Merchants’ Associations, Singapore (FMAS) and is supported by Enterprise Singapore. Our three key pillars of work are business transformation, workforce upgrading and placemaking.
From our humble roots starting as a small provision shop in Ang Mo Kio, Sheng Siong has grown to become one of Singapore’s top retailers, with over 60 stores island-wide today. Sheng Siong is also listed on the Mainboard of the Singapore Exchange since 2011. Our retail stores are primarily located in the heartlands of Singapore. They are designed to provide our customers with both “wet and dry” shopping options. These include a wide assortment of live, fresh and chilled produce, such as seafood, meat, fruits and vegetables, in addition to processed, packaged and preserved food products as well as general merchandise such as toiletries and essential household products.
Established in 1985, The Federation Of Merchants’ Associations, Singapore (FMAS) is a non-profit organisation that plays a key and pro-active role in representing the interest of the merchants and hawkers under the care of the Housing Development Board (HDB) Neighbourhood, National Environment Agency (NEA) Hawker Centres. We have more than 49 active member associations. These member associations and their members together with FMAS provide a strong network for businesses, education, and community development. Together we share a strong sense of pride and success in our community.