Grow Your Business with Intangible Assets

Event Details

Welcome to an enlightening journey into the world of business growth through the strategic utilization of Intangible Assets (IA) and Intellectual Property (IP)!

In partnership with Intellectual Property Office of Singapore (IPOS) and FT Consulting, this time we are thrilled to present a workshop designed to empower you with the knowledge and insights necessary to propel your business forward in today's competitive landscape.

Join us as we delve into the fundamental questions surrounding IA and IP:

Understanding Intangible Assets and Intellectual Property: Discover why IA and IP stand as pillars of strength for any thriving business and unravel their significance in today's dynamic market.
Mitigating Risks through Strategic Asset Management: Learn about the potential pitfalls awaiting those who neglect the careful stewardship of their Intellectual Assets and Intellectual Property and how to safeguard against them.
Harnessing IA and IP for Business Growth - A Real-World Case Study: Delve into a compelling case study that showcases the transformative power of leveraging IA and IP to propel your business to new heights.

As a special highlight, we are honored to host Mr. Lee Chin Siong, Vice President of Heng Foh Tong Medical Hall, a quintessential heartland enterprise. Mr. Lee will graciously share his personal journey, offering invaluable insights into the real-world application of intellectual property within a business context.

Prepare to be inspired, informed, and equipped with the tools you need to elevate your business to new heights. Don't miss this opportunity to unlock the full potential of your business's intangible assets and intellectual property. Register now to secure your place at this transformative workshop!

Speakers

Lee Chin Siong
Vice President at Heng Foh Tong Pte Ltd
https://www.hengfohtong.com/
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John Ong
Executive Chairman at FT Consulting Pte Ltd
John Ong, the Executive Chairman of FT Consulting, has extensive experience in franchising and branding. He took over FT Consulting in 1998 and has been an Executive Committee Member of the Franchising and Licensing Association (FLA) Singapore since 2000. For nearly two decades, he trained over 1,000 franchise owners and senior executives in Singapore and the region. Additionally, he held the position of Managing Director at a homegrown F&B company with a regional network spanning six countries, gaining hands-on franchise experience. John also contributed to branding efforts as a former member of the Singapore Prestige Brand Award (SPBA) Organising Committee and a public speaker on branding topics. His branding clients have received recognition in the press and government publications.
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Sponsors and Partners

Organized by

Heartland Enterprise Centre Singapore 新加坡邻里企业中心
Set up in March 2019, the Heartland Enterprise Centre Singapore (HECS) is a dedicated centre to champion the rejuvenation of heartland town centres and businesses. HECS works closely with merchant associations to tailor their enterprise transformation efforts, workforce upgrading programmes and place-making activities. In addition to supporting merchant associations, the centre provides business advisory services and also conduct upgrading programmes for heartland merchants.

HECS is a wholly-owned subsidiary of The Federation of Merchants’ Associations, Singapore (FMAS) and is supported by Enterprise Singapore. Our three key pillars of work are business transformation, workforce upgrading and placemaking.
hecs.com.sg/
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FT Consulting Pte Ltd
FT Academy extends FT Consulting’s 30 years of client advisory and business transformation experience through training and coaching to empower businesses for growth. Sharing industry best practices, imparting technical knowledge and skills, and updating training participants on the latest in Internationalisation, Innovation and Intellectual Property management, FT Academy equips entrepreneurs, managers and executives with added capabilities to scale their businesses. Working in partnership with SkillsFuture SG, industry specialists and institutions of higher learning, FT Academy delivers quality curriculum at subsidised fees with established credentialing.
www.consultft.com/
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Intellectual Property Office of Singapore (IPOS)
The Intellectual Property Office of Singapore (IPOS) is the national authority that registers and is responsible for the administration of IP rights in Singapore. IPOS helps businesses use intangible assets (IA) and IP to grow and is committed to building Singapore into an international IA/IP hub. IPOS is a statutory board under the Ministry of Law.
www.ipos.gov.sg/home
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Supported by

The Federation of Merchants' Associations, Singapore 新加坡全国商联总会
Established in 1985, The Federation Of Merchants’ Associations, Singapore (FMAS) is a non-profit organisation that plays a key and pro-active role in representing the interest of the merchants and hawkers under the care of the Housing Development Board (HDB) Neighbourhood, National Environment Agency (NEA) Hawker Centres. We have more than 49 active member associations. These member associations and their members together with FMAS provide a strong network for businesses, education, and community development. Together we share a strong sense of pride and success in our community.
www.fmas.org.sg/
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