品牌定位琅琊榜-风云再起 Brand Positioning – The Battle for consumers’ mind in the new digital age

后疫情时代，许多大中小企业已经陆续在各大电商平台 (Lazada, Qoo10, Shopee, ebay, Amazon) 棱角峥嵘。要在琅琊榜谁与争锋，就要懂得数码化的品牌定位。

在线上分享，您会了解：

1） 传统的品牌定位慨念 Positioning by Al Ries and Jack Trout

2） 数码化的 Google Adwords SEO SEM关键词池竞标基本法

3） 新智能 AI 广告科技 AdTech 的生态圈 (网络电视，数码视频，抖音，Facebook Live, 等) 实用案例

学习后，您将会登峰造极，华山论剑，风云再起！

In the post covid 19 pandemic, many large and SME have onboard in the major e-Marketplace; fighting to survive. To win from the cluttered product categories and brands, you need to master the digital way of brand positioning and advertising-tech. From the session, you will learn:

1. Traditional way of brand positioning from the classic: Positioning by Al Ries and Jack Trout
2. The fundamental of programmable real time bidding of Google Adwords SEO and SEM
3. Cognitive AI driven AdTech ecosystem of networked TV, digital video broadcasting, tik tok, Facebook Live, etc) practical success case studies

After the learning, your brand will be able to battle and reach the top of consumers' mind in the advent digital age!