Event Details

In this workshop, participants will learn to understand the importance of a well-defined branding strategy for differentiating their business and fostering customer loyalty and trust. You will explore the essential brand value indicators to gain insights into their brands' market performance and consumer perception, enabling informed strategic decisions.


Additionally, you will learn more about a franchise business model to efficiently scale your business. To cohesively conclude all the first 3 learning objectives together, you will also learn about the grant-supported services that SBCC offers for you to consider tapping into.

What You'll Learn
  • Develop a Winning Branding Strategy
  • Discover how a well-defined branding strategy can differentiate your business from competitors.
  • Learn how to foster customer loyalty and trust through effective branding.
  • Measure Your Brand's Success
  • Explore essential brand value indicators to understand market performance and consumer perception.
  • Gain the tools to make informed strategic decisions based on brand metrics.
  • Grow with Franchising
  • Understand the benefits of developing a franchise model for efficient business scaling.
  • Learn the steps to implement a successful franchising strategy.
  • Leverage SBCC's Support
  • Find out how Nanyang Polytechnic's Centre of Excellence for Strategic Branding & Content Creation (SBCC) can support your business.
  • Learn about grant-supported services available to help you implement effective brand strategies and content creation.


**BONUS Tour of the Centre of Excellence for Strategic Branding & Content Creation (SBCSS)**

Who Should Attend
  • Business owners looking to strengthen their brand
  • Marketing professionals aiming to enhance brand performance
  • Entrepreneurs considering franchising as a growth strategy
  • Local enterprises seeking expert guidance and support

Don't miss out on this opportunity to elevate your brand and accelerate your business success. Register now and secure your spot!

Speakers

  • Slash Cheong (Brand Strategist at Nanyang Polytechnic 南洋理工学院)

    Slash Cheong

    Brand Strategist at Nanyang Polytechnic 南洋理工学院

    Slash Cheong is a seasoned Brand Strategist whose expertise spans brand management and development, market research, and digital marketing. He is also a certified Enterprise Design Thinking Practitioner and has successfully led rebranding initiatives for prominent SMEs and dynamic startups, consistently driving growth and enhancing brand equity.

    At Nanyang Polytechnic's Centre of Excellence (CoE) for Strategic Branding & Content Creation (SBCC), Slash is passionate about helping SMEs and LLEs with untapped potential go global. He focuses on building their strategic branding as an organisational core capability and his business insights makes him a sought-after speaker in the industry.

    view more

Venue

Nanyang Polytechnic (Centre for Industry & Lifelong Learning)

180 Ang Mo Kio Ave 8
Block A, Level 3, A.3223A
Singapore 569830

If you have any questions please contact

Contact Organizer

+65 67413429

Show on map