1) 传统的品牌定位慨念 Positioning by Al Ries and Jack Trout
2) 数码化的 Google Adwords SEO SEM关键词池竞标基本法
3) 新智能 AI 广告科技 AdTech 的生态圈 (网络电视,数码视频,抖音,Facebook Live, 等) 实用案例
学习后,您将会登峰造极,华山论剑,风云再起!
In the post covid 19 pandemic, many large and SME have onboard in the major e-Marketplace; fighting to survive. To win from the cluttered product categories and brands, you need to master the digital way of brand positioning and advertising-tech. From the session, you will learn:
Traditional way of brand positioning from the classic: Positioning by Al Ries and Jack Trout
The fundamental of programmable real time bidding of Google Adwords SEO and SEM
Cognitive AI driven AdTech ecosystem of networked TV, digital video broadcasting, tik tok, Facebook Live, etc) practical success case studies
After the learning, your brand will be able to battle and reach the top of consumers' mind in the advent digital age!